The tour company steps into China to offer Dubai packages exclusive for Chinese travellers.
The Emirates Group's DMC division, Arabian Adventures has announced its debut in China with the appointment of Asia Tourism Relations as its official representative in the country.
The move comes as Emirates Airlines launches its second daily service between Dubai and Beijing.
"We are delighted to take our first steps in China, which has a fast-growing base of middle and high income earners who are keen to explore the world," said Arabian Adventures vice president, Frederic Bardin.
"We are now in the process of collating inputs and feedback from the industry and travellers by visiting local agents and participating in trade shows."
According to the China National Tourism Administration (CNTA), Chinese travellers will make 37.4 million trips outside the mainland in 2007, up 10% year-on-year, and in 2006, Dubai hosted nearly 70,000 visitors from China, representing a 44% increase from the previous year.
Arabian Adventures has crafted packages exclusively for Chinese travellers in transit or stopping over. These include a city tour with a Mandarin-speaking guide and a sundowner desert safari with barbeque dinner.
Packages also include 96-hour visas, accommodation with breakfast and meet-and-greet services at Dubai International Airport.