Arabian Business Power 500 2013
Thu 21 Mar 2013 10:28 AM
Mazen Rawashdeh

Mazen Rawashdeh

Industry: Information Technology

Company: Twitter

Designation: Vice president, operations

Country: US (Jordan)

You probably haven’t heard of Mazen Rawashdeh. But he’s at the vanguard of one of the internet’s biggest potential money-makers.

With half a billion tweets a day, Twitter has become a major phenomenon. As firms like Google and Facebook try to work out a way to monetise the amount of time that people spend searching their pages, Twitter — the firm that Rawashdeh joined in 2011 as head of operations — looks like it has already hit the jackpot. By using promoted tweets, promoted trends and promoted accounts, companies such as Al Jazeera have already seen a phenomenal increase in traffic (up to 2,500 percent) in just a short period of time.

The world’s biggest micro-blogging site has attracted significant investor potential as well; it has raised $1.2bn privately from the likes of Amazon’s Jeff Bezos and Prince Alwaleed. If the firm goes public, as seems likely, some projections estimate that an IPO could value the firm at $11bn. As the firm’s top engineer, Rawashdeh’s position at the firm will only grow in influence.