Company: Air Arabia
Country: UAE (Bahrain)
“Nobody wanted us; everybody assumed that we would fail.’’
That’s what Adel Ali told us last year, when we asked him about the launch of Air Arabia, the low cost carrier he helped found. “Some people felt that our life would not extend beyond six months. All those comments were fantastic because you prepare to die but not to fail. I’m glad they did that because if they had said ‘fantastic’ we would have relaxed.’’ No-one could accuse Ali of relaxing; from a standing start, Air Arabia has become one of the region’s biggest brands, offering affordable transport from all corners of the Arab world. It is the Middle East’s first and largest listed carrier, operating from its home base of Sharjah, as well as secondary hubs in Egypt and Morocco.