Company: Dubai Tourism and Commerce Marketing
Designation: Director General
A big few years beckon for Helal Al Marri, who has just been appointed as director general of Dubai Tourism and Commerce Marketing.
Last year, Dubai attracted 10 million tourists for the first time; if the emirate wins the right to hold the World Expo in 2020, then Al Marri›s role in bringing as many as 25 million visitors to Dubai that year will be vital.
Al Mari will keep his previous role as head of Dubai World Trade Centre (DWTC) , where he managed to achieve continued growth at a time when Dubai was facing harsh criticism from the global media and its position as a regional hub for business was being questioned.
Al Marri previously worked as a strategy consultant with McKinsey & Co, one of the world’s leading consulting firms. He also worked with KPMG in London, holds an MBA degree from the London Business School and is a member of the Institute of Chartered Accountants in England and Wales.
Founded in 1979, the DWTC has been instrumental in establishing Dubai as a global financial and commercial hub and Al Marri was appointed its head in 2004.