Arabian Business Power 500 2013
Thu 21 Mar 2013 10:28 AM
Adel Aujan

Adel Aujan

Industry: Industry

Company: Aujan Industries

Designation: Chairman

Country: Saudi Arabia

Not content with leading the Gulf’s biggest privately owned beverage company, Adel Aujan has been aggressively growing his offerings to different markets.

Aujan’s juice brand, Rani, is Iran’s best-selling beverage and is planning to add to its three factories by putting a facility in Iraq, politics permitting. In 2008, Aujan Industries nailed a target to deliver $500m in revenue twelve months ahead of its five-year schedule, and then hit another target to win $1bn in revenue by 2012. So how did he do it? Easy really, given that the firm has tripled its sales since 2004 and is on track to double them again by 2014.

But the highlight of Aujan’s career so far has undoubtedly been the deal he signed towards the end of 2011 with US beverage behemoth Coca Cola. For a cool $980m, Coca Cola took a near-50 percent stake in the firm. ”The deal is a game-changer for us; it takes us to another level” Aujan told Arabian Business at the time.

Next up are a series of new entries into selected emerging markets. Aujan Industries is planning to launch in Indonesia and Thailand. Its products are now sold in over 70 countries around the world.

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