Company: Leo Burnett (MENA)
Country: UAE (Lebanon)
Trad is the CEO of Leo Burnett Group MENA, a major integrated communications network headquartered in Dubai, and with offices in Jeddah, Riyadh, Kuwait, Beirut, Amman, Cairo and Casablanca.
Through solid and expansive partnerships with its multinational clients and through the strong growth of its regional and local accounts, Leo Burnett MENA has become one of the region’s largest and most successful agencies.
Now a member of the Leo Burnett Worldwide Global Leadership Council, Trad began his career in advertising in 1978 as an account executive with Young & Rubicam on the P&G account in Beirut and Athens.
In 1981, he joined H&C Leo Burnett Beirut as an account director, and in 1984 he was named regional account director on the Philip Morris account.