Company: TBWA/RAAD Middle East
Designation: Chairman & CEO
Country: UAE (Lebanon)
Raad graduated from the American University of Beirut and began his advertising career in 1967.
For the following twelve years he helped to expand the first Middle East regional agency network, by helping establish its branches in Kuwait and Bahrain in the early seventies. As a result of the eruption of the civil war in his native Lebanon, he was the first Lebanese ad man to move to the Gulf where he settled in Dubai in October 1975. In 1982 he moved to Paris and two years later he transferred to London for the next four years. He returned to Dubai in 1986 and it has remained his base of operations ever since.