Company: Emirates Airline
Designation: Divisional Senior Vice President Communications
Country: UAE (Lebanon)
From F1 to Arsenal, and from the Melbourne Cup to the FIFA
World Cup, Emirates has cannily used sponsorship to create a truly global brand.
The man who advises the board on which investments to make
is Boutros Boutros. The Lebanon-born
executive is responsible for all marketing and communications activities across
the globe for the 40-plus businesses under the Emirates group umbrella. In his
nineteen-year career with Emirates, Boutros has played a key role in building
the company’s global brand presence through strategic sponsorships and integrated
marketing communications programmes.
He oversees a team of over 150 professionals and more than
100 global agencies, representing the full marketing spectrum, in delivering
creative marketing communications campaigns and solutions for Emirates. Boutros
has over two decades of experience in journalism and public relations.