Arabian Business Power 500 2013
Thu 21 Mar 2013 10:28 AM
Christine Sfeir
221

Christine Sfeir

Industry: Retail

Company: Treats Holding

Designation: CEO

Country: Lebanon

Christine Sfeir has never shied away from hard work. In between raising two young children, she has also created one of the region’s most successful restaurant empires.

At the age of just 22, she persuaded Dunkin’ Donuts to hand over the company’s Lebanese franchise to her. “It was a huge risk because I was 22, I was female and the idea of American coffee and doughnuts was the last thing on people’s minds. But I had a hunch and a vision,” she says. The rest is history, with the franchise becoming a huge success in Beirut. She has now also added the Lebanese restaurant chain SemSom to the fold, offering “Lebanese Cuisine ‘with a Twist’”. Franchises have been set up in Kuwait, Saudi Arabia and Qatar, with plans for outlets in more countries. She now manages at least 400 staff.

Sfeir is also a board member of the Lebanese Franchise Association and active member of the Lebanese League for Women in Business.

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