Company: Emirates Fast Food Company
Designation: Managing director
As managing director of Emirates Fast Food Company, Rafic
Fakih has the UAE rights to one of the most successful fast-food brands in the
world, McDonald’s. Overcoming increasing concern about diabetes and the
emergence of new “healthy” takeaway outlets, the Quick Service Restaurant is
only expanding, with 108 outlets opened since it was launched in the UAE in
1994. Fakih aims to increase that number to 150 by the end of the year.
Recent figures revealed that 900,000 people a day eat in
McDonald’s across the GCC. The annual revenues come in at $750m, meaning that
the GCC population is spending around $2m a day eating in one of the region’s
369 outlets. The chain intends to grow to 585 restaurants across the region by
the end of the year, with almost 50 percent of the QSR market.