Arabian Business Rich List 2010
Thu 16 Dec 2010 10:41 AM
Adel Aujan

Adel Aujan

Industry: Retail

Company: Aujan Industries

Country: Saudi Arabia

Wealth: 2.9 Billion

If it’s home-grown success you’re after, look no further than Adel Aujan. Not content with leading the Gulf’s biggest beverage company, Aujan Industries, the chairman of the firm has been aggressively growing his offerings to different markets. Aujan’s juice brand, Rani, is Iran’s best-selling beverage and is planning to add to its three factories by putting a facility in Iraq, politics permitting.

In 2008, Aujan Industries nailed a target to deliver $500m in revenue twelve months ahead of its five-year schedule, and is now working towards $1bn in revenue by 2012. Sounds tough? Not really, given that the firm has tripled its sales since 2004 and is on track to double them again by 2014. Vimto, just one of its brands, has been a leading fixture on Gulf dining tables during Ramadan for time immemorial. Hand in hand with sales growth goes infrastructure investment and Aujan is ramping up investment in key facilities, including the $150m Iran plant, which is already running at capacity twelve months after launch.

But it’s not all about drinks. This month, Aujan also announced that it would commence work on a $100m flagship resort on Paradise Island in Mozambique, where the company is one of the biggest overseas investors.