We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Sun 7 Jan 2007 04:00 AM

Font Size

- Aa +

Archimedia | Boring campaign Credits



Boring campaign


Archimedia Home Entertainment Solutions


Show how Archimedia brings audio-visual to life

Creative agency

Lowe, MENA

Creative directors

Dominic Stallard, Clinton Manson


Clinton Manson

Art director

Dominic Stallard

Account management

Jacqueline Ratcliffe, Tarek Miknas


Angela Ferreira


Egyptian press

Archimedia specialises in providing, integrating and developing

high-end audio-visual systems that utilise some of the world's most

reputable and sought after electronics brands.

This campaign from Lowe has been created to show how all forms of

entertainment (TV, DVDs and computer games systems) are lifeless and

boring without Archimedia's products and services. Part of the script

from the film Pulp Fiction, the lyrics to Queen's hit record Radio Ga

Ga, the computer game Grand Theft Auto and the team sheet of the Italy

versus France World Cup final match are presented as lifeless bits of

copy and scribbles on a white page. The slogan reads: "Now bring it to


Arabian Business: why we're going behind a paywall

Real news, real analysis and real insight have real value – especially at a time like this. Unlimited access ArabianBusiness.com can be unlocked for as little as $4.75 per month. Click here for more details.