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Sun 7 Jan 2007 04:00 AM

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Archimedia | Boring campaign Credits

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Project

Boring campaign

Client

Archimedia Home Entertainment Solutions

Brief

Show how Archimedia brings audio-visual to life

Creative agency

Lowe, MENA

Creative directors

Dominic Stallard, Clinton Manson

Copywriter

Clinton Manson

Art director

Dominic Stallard

Account management

Jacqueline Ratcliffe, Tarek Miknas

Planner

Angela Ferreira

Exposure

Egyptian press

Archimedia specialises in providing, integrating and developing

high-end audio-visual systems that utilise some of the world's most

reputable and sought after electronics brands.

This campaign from Lowe has been created to show how all forms of

entertainment (TV, DVDs and computer games systems) are lifeless and

boring without Archimedia's products and services. Part of the script

from the film Pulp Fiction, the lyrics to Queen's hit record Radio Ga

Ga, the computer game Grand Theft Auto and the team sheet of the Italy

versus France World Cup final match are presented as lifeless bits of

copy and scribbles on a white page. The slogan reads: "Now bring it to

life."

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