Arabian Radio Network has announced the launch of a new station for the South Asian community.
Pulse 95.3 aims to capitalise on the growing influence of Bollywood, which has sparked interest in evergreen hits from the subcontinent.
Bollywood performers Rajesh Khanna, Dimple Kapadia, Shailendra Singh and Ghulam Ali attended a VIP launch party yesterday for the station, which will also cover local and international news.
Chetan Fernandes, chief operating officer of ARN said in a statement “The arrival of a differentiated South Asian station with a strong personality means that the Asian community is growing, its tastes and interests are diverse, and the market is responding to that”.
“As Dubai grows, we will see more and more variation in South Asian cultural offerings in the Emirates” he added.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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