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Tue 7 Dec 2004 04:00 AM

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ART unveils Optimus

ART International Technology has launched a new range of consumer entertainment notebooks. Its three new Optimus 700 models are the first ART notebooks to offer movie fans the option of watching films without first booting up Windows.

ART International Technology has launched a new range of consumer entertainment notebooks. Its three new Optimus 700 models are the first ART notebooks to offer movie fans the option of watching films without first booting up Windows.

These notebooks effectively offer users the same functionality as a standalone CD/DVD player. As with the firm’s SMARTbook 202 release, an ‘Audio DJ’ feature allows owners to listen to music CDs without first booting up Windows. However, unlike the 202 ART's Optimus notebooks also offer the same function for VCD and DVD movies.

“The Optimus 700 range has a truly unique blend of power, connectivity and entertainment capabilities that sets it apart,” said Yasser Shaheen, divisional manager of ART. Shaheen also claimed that because CD and DVD playback can be delivered at the touch of a button, “the PC is unique in the market.” However companies such as Acer may take issue with this claim, as Acer’s Aspire notebooks for instance feature an Arcade function that allows owners to access photos, play movies and listen to audio on their devices without booting Windows. Similarly HP’s 14-inch wide-screen Pavilion DV1065 notebook incorporates QuickPlay technology, which also allows audio and DVD playback outside of Windows.

Three ART Optimus 700 models are available, namely the 712w, 715 and 715w. At less than an inch deep these super slim PCs are available in various configurations.

The Optimus 712 W is a $1,000, 12-inch wide-screen model and the lightweight of the family, weighing from as little as 1.9kg. The identically priced 715 features a 15-inch standard display, while the 715 W offers a 15” wide-screen display and as such costs $150 more. Each Optimus model is built around an Intel Centrino 1.7 GHz processor, 512MB of DDR RAM and a 40GB hard disk.

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