Brand Dubai signs agreement with the Roads and Transport Authority to undertake beautification projects across the city over the next three years
The Government of Dubai Media Office's creative arm, Brand Dubai, has signed an agreement with the Roads and Transport Authority (RTA) to undertake beautification projects across the city over the next three years.
Under the agreement, the two organisations will implement public art projects aimed at enhancing the city’s aesthetic environment.
The beautification projects will cover bridges, tunnels, walking tracks, bus stops and other public facilities and areas throughout Dubai.
Accomplished artists from the UAE, the region and across the world will be invited to create public artworks that will transform the ambience of urban spaces in Dubai.
Mattar Al Tayer, director general and chairman of the RTA, said: “We are very happy to partner with Brand Dubai to execute this unique urban beautification project in Dubai. RTA is committed to working with diverse partners to enhance the urban experience that Dubai offers both to residents and visitors. RTA is also keen to ensure that all its projects incorporate an aesthetic dimension.”
Mona Al Marri, director general of the Government of Dubai Media Office, added: “The collaboration with RTA to launch beautification projects across the city is aligned with the vision... to turn Dubai into an open-air museum that celebrates art, creativity and aesthetic excellence.”
Under the terms of the MoU, both parties have agreed to set up joint teams to manage the planned projects. Projects are grouped under two initiatives launched by Brand Dubai - Dubai Art Museum which focuses on creating mural artworks across the city, and Dubai Speaks to You, which aims to create public artworks.