Brand Dubai and DIFC Authority say they will collaborate to expand cultural development in Dubai
Brand Dubai, the creative arm of the Government of Dubai Media Office, and the Dubai International Financial Centre Authority (DIFC Authority) have signed an agreement to foster the growth of art, culture and creativity in the emirate.
Under the agreement, Brand Dubai and DIFC Authority will collaborate to expand cultural development in Dubai and initiate projects to inject fresh energy and ideas into the emirate’s artistic and creative environment, a statement said.
The two organisations said they will identify opportunities for a range of joint initiatives to promote excellence in the fields of art and creativity.
Essa Kazim, chairman of DIFC Authority and governor of DIFC said: “Through our partnership with Brand Dubai, we are looking to further develop and create new opportunities within Dubai’s cultural ecosystem. DIFC’s emergence both as a leading global financial hub and a centre for lifestyle, arts and culture offers an ideal platform for unique new creative ventures.
"Our cooperation with Brand Dubai enables us to further empower talented individuals and promising ventures seeking to mark in Dubai’s creative community. The upcoming Gate Avenue in DIFC will be a space for artists and creative professionals to express themselves and showcase their talent.”
Mona Al Marri, director general of the Government of Dubai Media Office added: “We are keen to work with DIFC to facilitate a greater role for art and creativity in the lives of people in Dubai through fresh new concepts and approaches.”
Over the past few years, Brand Dubai has undertaken several art and cultural projects to highlight Dubai’s distinctive identity, heritage and aspirations.
Honouring the Year of Zayed, Brand Dubai and DIFC previously collaborated on an art installation that portrays the images of the late Sheikh Zayed bin Sultan Al Nahyan and Sheikh Mohammed bin Rashid on the façade of the iconic Gate Building.
Dubai Street Museum, a project inspired by the vision of Sheikh Mohammed to transform Dubai into an open-air museum, has also implemented a series of public artworks across the emirate.