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Wed 13 Nov 2019 02:07 PM

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How Spotify is championing Arab music across the world

Streaming giant puts MENA superstar Amr Diab on a billboard in New York's Times Square

How Spotify is championing Arab music across the world

Amr Diab on a billboard in New York City’s Times Square.

Music streaming giant Spotify has projected an image of Egyptian singer and MENA superstar Amr Diab on a billboard in New York City’s Times Square as part of its commitment to the Middle East region.

In a bid to reach the millions of lovers of Arab music living outside the MENA region, Diab’s songs have been included on various international and regional playlists, where his music continues to spread around the globe.

Spotify said Diab’s appearance on a Times Square billboard demonstrates its dedication to putting MENA talents on the world stage and marks the first time an artist, singing in Arabic, has been featured on this international landmark.

Claudius Boller, managing director, Spotify Middle East and Africa, said: “Bringing the world to artists and artists to the world is a fundamental part of what Spotify is about. Experiencing Amr Diab's devotion to Arabic music for nearly four decades straight and witnessing his fanbase expand across the world is beyond incredible.

"Today we are celebrating Diab’s legacy and we are proud to see him shine so brightly - literally - on the global stage.”

Diab is no stranger to the United States and his Mediterranean grooves have a massive listening base in the US, which became the number one country streaming his music on Spotify, followed by Sweden and Germany.

"Music is a language that speaks emotions and not only words. I am blessed to have touched people around the world with my music,” Diab said. “Spotify has allowed so many artists to connect with fans beyond borders and I am glad for that.”

Spotify transformed music listening when it launched in Sweden in 2008. Today, it is the most popular global audio streaming subscription service with 248 million users, including 113 million subscribers, across 79 markets.

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