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Wed 27 Nov 2019 12:16 PM

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Spice Girls' creator launches search for Middle East member to join new global music supergroup

Now United is a group of 14 artists from a range of countries and is now looking to add a member from the Middle East

Spice Girls' creator launches search for Middle East member to join new global music supergroup

Simon Fuller plans to add a new member to Now United from the MENA region.

Simon Fuller, the British music manager who helped create the American Idol franchise and bands such as the Spice Girls and S Club 7, is looking to recruit a new member from the Middle East and North Africa to join his latest venture, a global music supergroup, it was reported on Tuesday.

'Now United' is a group of 14 artists from a range of countries including India, Brazil, United Kingdom, Mexico, Philippines, Finland, South Korea, Senegal, China, Japan, Germany, Russia, Canada and the United States of America, and has already amassed a following of 20 million fans worldwide since it was launched in December 2017.

Fuller now plans to add a new member from the MENA region. Applicants can apply by submitting a video audition via the website and a winner will be picked from a shortlist of candidates invited to a boot camp in Dubai in late January.

"Now United is all about incredible young talent coming together to share their passion for music and dance, and to represent their unique backgrounds in a positive spirit. The MENA region has such rich and diverse musical influences," Fuller said in a press statement.

"We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world. Pepsi have always inspired and enabled my ambitions, so they are the perfect partner for this unprecedented search."

Now United is a music project in association with Pepsi and the band appeared last month in Dubai for the launch of Pepsi Black.

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