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Sat 29 Feb 2020 02:00 AM

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Brand Dubai, RTA partner to revitalise parking lots

Project supports Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum's vision of transforming the city into an open-air museum

Brand Dubai, RTA partner to revitalise parking lots

The project is part of Brand Dubai’s efforts to enhance the creative ambience of public spaces in Dubai and initiate new connections with the community through art.

Brand Dubai, the creative arm of the Government of Dubai Media Office, has announced that it is partnering with the Roads and Transport Authority (RTA) to launch a project to creatively revitalise parking spaces in key areas of the emirate.

The project supports Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum’s vision of transforming the city into an open-air museum, a statement said.

Executed in collaboration with six Emirati and expatriate artists, the project is part of Brand Dubai’s efforts to enhance the creative ambience of public spaces in Dubai and initiate new connections with the community through art.

Around 100 parking meters in Jumeirah, Dubai Media City and Al Mustaqbal Street have been enlivened with 15 artworks inspired by the themes of diversity and tolerance.

Rowdah Al Mehrizi, director of Marketing and Corporate Communications, RTA said: “RTA is pleased to combine its strengths with Brand Dubai to implement a new project that will help reinvigorate the environment around parking spaces. RTA is committed to supporting the vision to convert Dubai into an open air museum that enhances the happiness and well-being of the people of the city.”

Shaima Al Suwaidi, city branding manager, Brand Dubai said: “We seek to create unique artistic experiences that make public spaces in Dubai more vibrant and engaging. The project is also part of our efforts to use art to forge a positive identity for various neighbourhoods in our city.”

Emirati artists contributing to the project include Reem Al Marri, Issa Al Noaimi, and Sheikha Fekri. The Dubai-based expatriate artists taking part in the project include Ari Puguh, Dina Sami and Rosanna Lamo-Villanueva.

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