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Mon 6 Jun 2005 04:00 AM

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Asda'a enters Palestine with Sky Advertising

Asda’a Public Relations has established a direct presence in Palestine, after joining forces with full-service communications agency Sky Advertising.

Asda’a Public Relations has established a direct presence in Palestine, after joining forces with full-service communications agency Sky Advertising.

The Ramallah-based agency will provide consultancy services, with a focus on public affairs, corporate communications and specialist investment promotion programmes for Asda’a’s clients. In turn, Asda’a will support Sky’s clients across the region.

“The positive events that are taking place in the region encouraged us to seek a direct presence in Palestine,” said Sunil John, managing director, Middle East, Asda’a Public Relations.

“We were also influenced by the needs of our clients who plan to enter the Palestinian market. We see in Sky Advertising a dynamic and growth-orientated company that would go the extra mile to meet clients’ expectations,” he added.

Established in 1996, Sky’s portfolio of services includes advertising, PR, media buying, event management, direct marketing, and promotions.

“We welcome Asda’a’s decision to lead the way for others and participate in developing the communications sector in Palestine,” said Tareq M. Abbas, general manager, Sky Advertising.

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