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Tue 20 Sep 2016 02:03 PM

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Asian hospitality group chooses Dubai for first MidEast office

Sunway Hotels & Resorts says it will promote property portfolio to Middle East investors, explore new opportunities in region

Asian hospitality group chooses Dubai for first MidEast office
(Getty Images)

Sunway Hotels & Resorts, one of Asia's leading hospitality groups, has chosen Dubai to set up its first regional sales office in the Middle East.

The office opening is part of Sunway's international market expansion strategy, in partnership with Dubai-based BizGate Marketing & Consultancies, a statement said.

The Dubai Office will focus on promoting Sunway Hotels & Resorts' 11 properties to the Middle East market and explore new opportunities within the region, it said.

"Our strategic partnership with BizGate through their local market expertise facilitated the regional sales office set-up. This will further strengthen Sunway's presence in the Middle East and Africa, and to develop new opportunities from previously untapped markets in the region", said Albert Cheong, CEO of Sunway Hotels & Resorts.

The Middle East is one of the fastest growing source markets for Sunway Hotels & Resorts, specifically for the hotels in Sunway City Kuala Lumpur - the five-star Sunway Resort Hotel & Spa, the newly renovated Sunway Pyramid Hotel and Sunway Clio Hotel, he added.

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