By Elsa Baxter
British luxury sports car maker establishes new company to grow brand in the region.
Luxury British sports car manufacturer Aston Martin has established a new operational and holding company for the Middle East and North Africa (MENA) region.
Aston Martin Middle East and North Africa (Ammena) will control the company’s activities in the region, while seeking new areas of growth, Adham Charanoglu, CEO said in a press statement.
Mark Kenworthy has been appointed Ammena’s automotive general manager.
“The Middle East remains a vitally important market for Aston Martin, here amongst the regional community there is huge enthusiasm for sports cars, motor racing and English heritage all of which are areas where Aston Martin excels,” Kenworthy said.
“Equally, the North African, Turkey and Indian markets represent strong growth potential for the company as we introduce the Aston Martin brand to these regions.”
Kenworthy said he plans to grow the Aston Martin brand in the region by identifying new partners in countries where the car manufacturer currently has no opportunities.
“Aston Martin has a tremendous potential to grow its share of the luxury car market as it enters 2010 with new and exciting products none less important than the new four door sports car – the Rapide which has already seen orders coming from customers that are new to the Aston Martin brand,” he said.