Aston Martin launches bespoke service in Middle East

Luxury UK car maker part-owned by Kuwait’s Investment Dar unveils Q by Aston Martin service
Aston Martin launches bespoke service in Middle East
(Getty Images)
By Andy Sambidge
Sat 09 Nov 2013 10:37 AM

Aston Martin, the luxury car maker part-owned by Kuwait’s Investment Dar, has launched its customisation and detailing division in the Middle East.

The British luxury performance car marque's Q by Aston Martin service has made its debut in the region, with a launch at this week's Dubai International Motor Show.

The car maker said in a statement: "Aston Martin has always represented engaging, evocative design, meticulous craftsmanship, innovation and tremendous attention to detail. However, this is only the beginning.

"Personal expression - be it an exclusive exterior paint colour a specific shade of leather, or even a personalised embossed imprint - is what adds even more exclusivity and individuality to the cars and Q by Aston Martin can cater to these precise requirements with typical Aston Martin precision."

The 'Q' palette consists of a variety of customisation and detailing options, spread across three categories - Exterior, Interior and Thread. Each offers a wide selection of choices, under five different themes.

Neil Slade, general manager, Aston Martin Middle East and North Africa said: "Q by Aston Martin delivers the finest of precisely these distinct requirements, while adhering to typical Aston Martin quality and design values.

"Q by Aston Martin is beyond just a selection of options; it's a personalised evolution of the most beautiful automobiles of this era."

David McDowell, general manager UAE, Aston Martin Dubai added: "The experts at Q by Aston Martin are skilled in the craft of realising individual tastes into automobile detailing and with a wide selection of colours and interior options, apart from several other bespoke creations, Q by Aston Martin is certain to add to the pleasure of the Aston Martin ownership experience."

Aston Martin also announced the commencement of its new restoration service for the region, which will cater for extensive restoration facilities for Aston Martins from all eras.

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