ATN Power 50-Khalid Ahmed Bin Sulayem
It’s not surprising that the man whose job is to promote Dubai to the world features highly on our Power 50 list. That is precisely the responsibility of Ahmed Bin Sulayem, director general, Dubai Department of Tourism & Commerce Marketing (DTCM).
For Sulayem, promoting Dubai is almost a life’s work. He held top management positions within Dubai Commerce and Tourism Promotion Board (DCTPB), the forerunner of DTCM, from its establishment in the late 1980s, before being appointed chief executive in 1993.
When DTCM was established in 1997 to replace the DCTPB, he became its first head and has been there ever since. Over this long period, he has tirelessly led the organisation that oversees the planning, supervision and development of tourism in Dubai, including the licensing of hotels, hotel apartments, tour operators and tour guides.
Sulayem also directly oversees the planning and implementation of Dubai’s international marketing programmes.