ATN Power 50-Khater Massaad
Ras Al Khaimah Investment Authority (Rakia) is the government body responsible for ensuring the socio-economic growth of the emirate of Ras Al Khaimah. Under its CEO, Khater Massaad, it has a brief to help develop the travel and tourism sector in this northern region of the UAE.
Visitor numbers to RAK are tipped to hit 2.5 million by 2012, on the back of a tourism marketing campaign that emphasises sports and the outdoors. The International Association of Athletics Federations (IAAF) has already conferred its Silver Label status on the RAK Half Marathon, which is still only in its third year and has already witnessed one world record time.
Thanks to the efforts of Rakia and Massaad, two dozen five-star hotel groups have plans to start operations in Ras Al Khaimah within the next five years. If the announced projects pan out, the emirate will have 5500 hotel rooms by 2012, compared with 1800 at the start of 2008.