ATN Power 50-Selim El Zyr
Selim El Zyr, a graduate of Ecole Hôtelière de Lausanne in Switzerland, co-created Rotana Hotel Management Corp in the 1990s and has built it into an international player. Rotana’s portfolio has grown to include almost 70 hotels in 12 countries, with expansion into new territories still to come.
Despite the continued flow of international names into the region, Rotana remains a popular brand and it has continued to innovate.
A few of its milestones include Rotana Rewards loyalty programme; Club Rotana executive club and Zen the spa at Rotana.
In addition to the mother brand, alcohol-free Rayhaan Hotels & Resorts was launched in March 2008 and the new business-focused Centro Hotels brand is soon to make its debut.
Half a dozen hotels are pegged for opening in Abu Dhabi and deals have been signed to manage hotels in Egypt and Saudi Arabia.