Author Archives: Ali Sajwani

Ali Sajwani is the Managing Director of Operations and Technology for the multi-billion-dollar global real estate development company DAMAC Properties. As MD, his day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, marketing & communications (traditional & digital), direct sales, information technology, and hospitality.

His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.

A true believer in the power of technology, Ali has launched D-Labs, DAMAC Group’s initiative to embark into the world of the metaverse and build its own digital cities, to become one of the pioneers in the GCC to do so with a total investment of US$100 million.

As DAMAC Group makes its way into the metaverse, Ali takes the helm as the Chief Executive Officer of D-Labs, an initiative that forms part of the company-wide ambitions to move into digital assets and non-fungible tokens (NFT), where he is tasked in delivering the organisation’s goal to be a leading global digital brand.

With doing good being close to his heart, Ali is an active patron in the activities planned through the DAMAC Group’s CSR initiative, the Hussain Sajwani-Damac Foundation. The Foundation was established to oversee the philanthropic initiatives undertaken by the Group, as well as the private funding by its founder, Hussain Sajwani. Its main objective remains advancing education and learning, while the Foundation is also an active participant in social responsibility initiatives that further resonates with the Group’s value system.