Anisha Sagar

Author Archives: Anisha Sagar

Anisha Sagar is Head of Marketing & Communications at Meydan Free Zone. A seasoned marketing professional with accomplishments in general marketing, loyalty program management, strategic partnerships, and revenue and operations, she has consistently driven up revenues at the different companies she has worked for over the years.

In addition to a Bachelor's Degree in Technology and an MBA in Strategy and Project Management, Anisha possesses multiple certifications in digital marketing, influence & negotiation, and martech & applications.

Anisha conceptualized and implemented a 360-degree marketing strategy for Meydan Free Zone and a plan to support brand awareness, market penetration, and customer & stakeholder engagement. As part of her role, she created a new framework for branding and marketing activities and events that supported Meydan Free Zone, the Government Administration Company, with market research, sales collaterals, and advertising.

As a former General Manager at Business Incorporation Zone, Anisha expanded the revenue lines of Fujairah Creative City Free Zone by offering value-added services such as concierge services, coworking spaces, and virtual assistance membership programs. During her tenure she developed partnerships with local banks for opening corporate bank accounts and EPP accounts, Letswork for coworking spaces, and Aramex for e-commerce platforms, resulting in 120+ new business setups in a quarter.
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