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Author Archives: Ghada Othman Alrumayan
Ghada Othman Alrumayan is Group Chief Marketing and Communications Officer at ROSHN.
With over a decade of experience in the communications sphere, Ghada Alrumayan is an expert at fostering enduring relationships within the public and private sectors while elevating organizations' impact and reputation. Ghada Alrumayan's professional journey comprises significant roles at esteemed organizations including Senior Vice President of Public Relations, Communications, and Events at Riyad Bank (2019-2021), Leadership of the Strategic Partnerships and Supply Chain Department at Olayan Group (2018 – 2019), Corporate Communications Manager at Olayan Financing Co. (2014 – 2017), Marketing Manager at Kempinski Hotels, based in Riyadh, from (2013 – 2014), Corporate Communications Manager at Saudi Hollandi Bank (2012 – 2013), Director of Social Development at Atheeb Group between (2010 – 2011), Competency Manager at Etihad Atheeb Telecom Co. (2009 – 2011), and Social Worker at King Faisal Specialist Hospital and Research Center from (2002 – 2008).
In July 2021, she assumed her role at ROSHN, overseeing the Group's marketing and communications endeavors during a pivotal phase when it is executing one of the world's largest residential real estate projects. Achievements and Contributions to ROSHN: Utilizing different marketing tools and methods, Ghada managed to increase ROSHN brand health awareness to 92% in 2023 YTD (+6pts) among ROSHN core segments. In her continuous efforts to position ROSHN as the leading developer in the region, she effectively managed to engage ROSHN's leaders and experts in over 82 speaking contributions at global and local forums, including events MIPIM, Cityscape Global, Smart City Expo Congress, and more.
She forged partnerships with more than 25 strategic sponsorships that align with ROSHN's core values and objectives, including partnerships with Formula1, Live Golf, Future Investment Initiative (FII), ROSHN Saudi League (RSL) and many more. Offering ROSHN a platform to increase visibility, network, and knowledge exchange. Ghada masterminded an awards strategy, and through skillfully implementing her strategy, she successfully secured over 55 prestigious awards and recognitions for ROSHN in various sectors. Including ROSHN ranking #1 in the Top GCC Developers list, ranking #1 in the Best Place to Work for 3 consecutive years, obtaining 7 ISO certificates in the year 2023 alone, and more. Ghada's unwavering commitment to the community led to the creation of "YUHYEEK," ROSHN's CSR program, which extends quality of life efforts across various pillars.
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