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Author Archives: Taghrid Alsaeed
Taghrid Alsaeed is the Executive Director of Group Communications and Destination Marketing at Miral. She is pivotal in bolstering Miral’s overall integrated marketing communications framework encompassing destination awareness, strategic direction, and hospitality business partnerships.
Taghrid joined Miral in early 2022 and oversees the creation and development of Miral’s brand assets for local, regional, and global campaigns as the company continues to cut through the competitive international marketplace. Under Taghrid’s leadership, Miral’s marketing department has achieved significant milestones, including entering a key partnership with the Abu Dhabi Convention and Exhibition Bureau (ADCEB) to strengthen the emirate’s position as a destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).
Before joining Miral, Taghrid’s vast experience led her into several leadership roles in the industry; in 2011, she joined Mubadala Development Company Abu Dhabi as head of Digital Communications & Infrastructure. In 2018, she was seconded from Mubadala to Abu Dhabi Special Olympics World Games as the Director of Media and Marketing, she was also seconded to support the setup of the Abu Dhabi Media Government Office. In 2020, Taghrid returned to Mubadala to reshape the organisation’s media outreach strategy, establishing and heading the Media Intelligence & Innovation department.
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