The number one trending song in both Norway and Pakistan signals an unexpected artistic collaboration with global resonance
Author Archives: Zaib Shadani
Zaib Shadani is an award-winning public relations consultant, personal branding, and thought leadership expert and the founder of Shadani Consulting, a leading PR, social media, and film production company.
Over the course of her career, she has been the PR strategist and lead counsel for a portfolio of the region’s most coveted brands, including TAG Heuer, Canon Middle East, Christie’s Middle East, Louvre Abu Dhabi, Ahmed Seddiqi & Sons, and MB&F, among others.
Her expertise in helping clients gain maximum visibility, build influential networks, and form strategic partnerships has supported multiple international brands in their regional expansion, market share growth, and top-of-mind recall.
Well versed in the regional media landscape and able to offer key strategic insights to successfully navigate local challenges, Zaib was awarded the Middle East's Woman Leaders Award for PR & Communications in 2020 and named one of the 10 Young and Inspiring Businesswomen to Watch in 2021 by CIO magazine. She is a board member of the Canadian Public Relations Society (CPRS), with a special focus on DEI and a regular public speaker and columnist for various publications in the UAE.
Zaib is a cum laude from the University of Toronto with a double degree in Business Management and Sociology and holds a master’s degree in Strategic Marketing from the University of Wollongong in Dubai.
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