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Tue 8 Mar 2011 06:45 PM

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Avatar director set to open Abu Dhabi media summit

James Cameron will take part in a keynote conversation with News Corp's James Murdoch

Avatar director set to open Abu Dhabi media summit
James Cameron will be one of the big names at the Abu Dhabi Media Summit. (Getty Images for Producers Guild)

Movie director James Cameron will open the 2011 Abu Dhabi Media Summit, organisers announced on Tuesday.

Cameron, the director behind the two biggest-grossing films of all time, will take part in a keynote conversation with James Murdoch, chairman and chief executive, Europe and Asia, News Corporation, who is also a co-chair of the event.

Cameron, the director of Avatar and Titanic, will speak to 350 media industry CEOs attending the summit, which runs from March 15-17.

The world famous director will join Carlos Saldanha (director of the Ice Age series and the upcoming film Rio) and Jim Gianopulos (chairman and CEO, Fox Filmed Entertainment) to deliver a special master-class.

The three will take the summit's guests through their creative processes, giving the audience a glimpse of how they use technology to enhance storytelling.

Saeed Al-Hajeri, a member of the Abu Dhabi Media Company Board, said: "We are delighted to have James Cameron open the second Abu Dhabi Media Summit. He has repeatedly raised the bar in terms of groundbreaking content and creativity. With his support, the 2011 Abu Dhabi Media Summit looks forward to exploring what makes great storytelling in today's digital age."