Communications vendor keeps to its promise of getting a stronger foothold in the SMB market by making new IP-based platform available to resellers across the Middle East.
Communications vendor Avaya claims the launch of its new IP Office solution will enable Middle East partners to extend their reach amongst customers in the SMB sector.
Avaya's IP Office Release 4.0 software and IP Office 500 communications server are being made available through Avaya reseller partners who will also be responsible for providing installation and support.
According to the vendor, the region's rapidly-growing SMB sector has a pronounced influence on IT spending and accounts for approximately 90% of the companies in the region.
"We created Avaya IP Office specifically for small businesses," explained Roger El-Tawil, channel and marketing director for the Middle East and North Africa region at Avaya. "It has the right entry-level price, has ‘big business' communications capabilities, and options for companies to add more capabilities, capacities or locations as their business grows," he added.
Avaya claims its channel partners will be able to sell the system as a solution that enables SMBs to buy only what they need today, while easily adding users or functionality via software licences that are also compatible with existing IP Office solutions.
El-Tawil stresses that it is imperative for small business customers to be consistently able to communicate with channel partners or Avaya directly, knowing they will get the same expert perspective on how to get a return on investment through an intelligent communications network. "We choose our business partners carefully to ensure this level of consistency," he said. "Avaya is committed to ongoing training to develop our partners' knowledge of new products and services - channel partners can be assured of receiving local support, and can benefit by obtaining local credit, stocks, and services," promised El-Tawil.