Axiom to sponsor UAE cultural event

Mobile phone retailer Axiom Telecom has signed up with business TV channel Sama Dubai to sponsor its coverage of the UAE's Al Maydan championship.
Axiom to sponsor UAE cultural event
By Staff writer
Sun 17 Dec 2006 04:00 AM

Mobile phone retailer Axiom Telecom has signed up with business TV channel Sama Dubai to sponsor its coverage of the UAE's Al Maydan championship.

Al Maydan is a music, dance, poetry and falconry championship held at the Global Village in Dubai. The event, which seeks to revive Emirati and GCC traditions, proved to be a great success in its first season last year.

The programme will run up until March next year.

Axiom Telecom said one of its missions was to keep the UAE's culture and folklore alive, help UAE nationals connect to their past and enable expatriates to get a flavour of the local culture.

Faisal Al Bannai, CEO of Axiom Telecom, said: "It is our duty to support community initiatives such as the one being promoted by Sama Dubai. Thanks to the Al Maydan programme, we found an opportunity to bring our history to a platform where nationals and expatriates alike can enjoy and appreciate it."

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