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Thu 5 Sep 2013 04:23 PM

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Axiom Telecom reopens Riyadh branch after ministry shutdown

UAE phone retailer resolves authorised dealer issue with Ministry of Commerce

Axiom Telecom reopens Riyadh branch after ministry shutdown
Faisal Al Bannai - CEO Axiom Telecom.

UAE mobile phone retailer Axiom Telecom has reopened a branch in Riyadh that had been shut down by Saudi Arabia’s Ministry of Commerce due to allegations that it had falsely claimed to be the authorised dealer for Samsung in the kingdom.

According to Arabic-language site Akhbaar24, a number of other complaints had been made about the store, including the provision of false offers to consumers, and a failure to service or replace products under warranty. 

It was also reported that the store was closed after the ministry made a number of failed attempts to get in contact with management at the firm.

In a statement provided to Arabian Business, Axiom admitted that it not registered itself as an official agent for Samsung and BlackBerry in Saudi Arabia, but that it was now updating its files with the ministry.

“Axiom Telecom is a company with a strong reputation, and we are always committed to correcting any mistakes, issues or concerns as they arise,” the statement said. “We are also fully committed to improving our coordination with the Ministry of Commerce moving forward. Axiom Telecom appreciates the Ministry’s effort in trying to improve overall customer service since we all have the same objective.

“Axiom Telecom has official distribution contracts with many brands across the GCC, including Samsung and BlackBerry, among others. We were under the impression that we could advertise ourselves as an official agent if we have these contracts. We now understand that we can do this only if we register our contracts with the Ministry of Commerce in KSA.

“We are in the process of updating our files with the ministry, and I can confirm that the Riyadh store is open and fully operational.”

Axiom Telecom has 120 outlets in Saudi Arabia, and recently qualifed for a mobile virtual network operator (MVNO) licence to offer mobile services in the kingdom, as part of the Axiom Mobile Consortium.

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omar faris 6 years ago

you assumed wrong axiom !
do your homework when entering new markets and respect the authority when you are summoned.

let this be a lesson to all big local companies that think flexing your muscles at home market can bring in the same results abroad.

Nezaud 6 years ago

I guess you have the wrong people running your Saudi operation. If you really worried about your reputation as you claim, I should be looking into new management staff to run the said operation.