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Sat 17 Jul 2010 10:23 AM

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Bahrain's luxury hotels slash room rates - paper

Bahrain's five-star hotels' exec committee launches summer promotional plan.

Bahrain's luxury hotels slash room rates - paper

The incentive package is part of an effort to promote internal tourism and attract families to spend their holidays in Bahrain. (Getty Images)

Luxury hotels in Bahrain are leading the initiative to boost local tourism, according to a report.

According to a Gulf Daily News (GDN) newspaper report on Thursday, luxury hotels in the country plan to slash room rates to BD45 ($119) per night during the summer season.

The initiative has been praised by Bahrain Chamber of Commerce and Industry (BCCI), the GDN report said.

The five-star hotels' executive committee launched the summer promotional package last week that will continue until August 30.

The incentive package is part of an effort to promote internal tourism and attract families to spend their holidays in Bahrain, the daily said.

It also aims at boosting the capacity of Bahrain's luxury hotels to compete with promotional rate packages being offered abroad.

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PHF.Mohanrao Kunte 10 years ago

If you want to be in business you have to do it. It is competitive world. Recession has taken its toll on all sectors of business.When business is down you have to do promos to attract the customer. Give better facilities at discounted rates, naturally customer will come running to you. after all you will not be under loss may be your profits will be under pressure that's all. But by doing this you will increase inflow of customers which will yield better results, percentage in your balance sheets. After all if you remember "Customer is King" and serve according to time then you will never go out of business.

Dean Sanders 10 years ago

I disagree, if you have a superior product which you are proud of, then discounting the price undermines your whole sense of worth. Plus it tends to devalue the operation in the mind of your staff too. Hold your head up high and enhance the operation ever more, thats what customers really value. www.service-superstars.blogspot.com

Joe Bloggs 10 years ago

The fac that there is a committee for 5 star hotels is crazy. The hotels in Bahrain price fix and you will find them all more or less the exact same price. The one thing this does do is promote good service, but individual hotels and their management companies need to play the yield game a bit more effectively and must be allowed to set their own prices. Everyone discounts at some time, even the Burj Al Arab, or the New York Plaza or the Dorchester in London. It is a necessity, and especially during tough times, which Bahrain hotels are experiencing. Much better to cover your operating costs per room during a slow time then 'hold your head up high' and lose money.