The National Bank of Ras Al Khaimah, better known as RAKBANK, and FC Barcelona have announced a regional partnership for three years.
The deal, extendable by another two years, will see RAKBANK become the Official Bank of FC Barcelona in the UAE.
This partnership entails the launch of new FC Barcelona dedicated co-branded products including Mastercard Platinum credit and debit cards.
The contract was sealed in the presidential box at the Camp Nou and was attended by FC Barcelona’s CEO, Oscar Grau, while Frederic de Melker, managing director of Personal Banking, RAKBANK.
RAKBANK said its Barca fans can look forward to accessinf FC Barcelona branded merchandise and opportunities to watch their favourite players at matches in Barcelona, among other benefits.
Melker said: “We are delighted to partner with FC Barcelona, one of the world’s leading football clubs, to become their official bank in the country. UAE is a football loving nation of dedicated fans who avidly follow the game. Therefore, we deemed it fit to bring their favourite club closer home by building increased affinity of the segment with the Club and RAKBANK.”
Peter England, CEO RAKBANK, added: "We are very pleased with this strategic alliance... The spirit of football is timeless and we aim to deliver unique value propositions... This also includes the BarcaRewards that are directly pertinent to FC Barca fans here in the UAE."
FC Barcelona has a global reach of more than 315 million fans.For all the latest banking and finance news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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