Serhat Yildirim is named chief digital officer of Abu Dhabi Islamic Bank as part of efforts to accelerate innovation in its online services
Abu Dhabi Islamic Bank (ADIB) has appointed Serhat Yildirim as its new chief digital officer as part of the bank’s efforts to accelerate innovation in its online services.
Yildirim joins ADIB from Finansbank, one of the largest banks in Turkey, where he was responsible for leading a revolutionary digital payment system project.
Prior to that, he was managing Akbank Direct, Turkey’s fastest growing digital banking platform, a statement said.
Khamis Buharoon, ADIB’s vice chairman and acting CEO, said: "Providing an outstanding and seamless customer experience remains at the core of ADIB’s strategy. This is led by our efforts to adapt and update our offerings to meet the ever-evolving needs of our customers.
"We are delighted to welcome Serhat on board to lead the development and enhancement of our digital approach and to ensure that we are implementing technology-led solutions across all divisions of ADIB."
Yildirim added: "The bank is widely recognised for developing an award-winning portfolio of online and mobile banking products... I look forward to working with the team to build on this core strength, and to bring innovative and pioneering solutions which can improve the banking experience of ADIB’s one million customers."
ADIB said it has seen rapid growth in the use of digital channels by its customers, with over two million mobile transactions initiated via the ADIB mobile banking app.For all the latest banking and finance news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.