U by Emaar and Emirates NBD have teamed up to create a new card programme called Emirates NBD U by Emaar Visa credit cards, Emirates NBD announced on Tuesday.
The new credit cards will allow customers to earn and redeem ‘Upoints’ at 1,500 Emaar touchpoints across the hotels, restaurants and leisure assets of Emaar Hospitality Group, Emaar Entertainment, Emaar Malls and Dubai Opera.
“As the market leader in payment cards, we are delighted to partner with the UAE’s leading hospitality and lifestyle company to create an offering unmatched in value and scale,” said Emirates NBD vice chairman and managing director Hesham Abdulla Al Qassim.
Al Qassim added that, in addition to “earn and burn” opportunities at 55 entities, the card “offers customers unique lifestyle experiences across the four key aspects of the card – shop, stay, dine and play, making it a quintessential card to enjoy all this city has to offer.”
Emirates NBD U by Emaar Visa cards will come in three variants: ‘infinite’, ‘signature’ and ‘family. In addition to U by Emaar status, the ‘infinite’ cards offer up to 15 Upoints for each AED 100 spent at any merchant and 75 Upoint per AED 100 spends across other Emaar entities. As an introductory offer, customers will enjoy up to AED 25,000 Upoints of AED 2,500 value on applying for the card.
In addition, cardholders will also enjoy a buy one, get one free offer at Reel Cinemas as well as up to 30 percent discounts on dining at Address, Vida or Rove hotels, and a 30 percent discount at Emaar Entertainment destinations including KidZania, Dubai Aquarium and Underwater Zoo, VR Park or Dubai Ice Rink, among others.
Additional benefits include access to more than 850 airport lounges worldwide, complimentary local concierge services and airport transfers in the UAE and complimentary rounds of golf and privilege access to select golf courses in the country.
““We are committed to creating added value for our customers, and today, U by Emaar has evolved into one of the most definitive and distinctively rewarding programmes, that is easy to use and redeem,” said Emaar properties chairman Mohamed Alabbar.
The partnership with Emirates NBD will add to the lifestyle experiences assured by U by Emaar for card members, further defining it as the most sought-after rewards programme, as well as driving the growth of Dubai’s retail, hospitality and leisure sectors.”For all the latest banking and finance news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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