Dubai's biggest bank inks deal to drive $272m digital strategy

Emirates NBD has signed a partnership with Hortonworks, an industry leader in connected data platforms
Dubai's biggest bank inks deal to drive $272m digital strategy
Described as a key milestone in the bank’s AED1 billion digital transformation journey, Emirates NBD said it is now on-track to transition to real-time data flows in early 2019.
By Sam Bridge
Fri 09 Nov 2018 01:34 AM

Emirates NBD, Dubai's biggest bank, has signed a partnership with Hortonworks, an industry leader in connected data platforms.

Described as a key milestone in the bank’s AED1 billion ($272 million) digital transformation journey, Emirates NBD said it is now on-track to transition to real-time data flows in early 2019, enabling instant customer and operational insight and fraud detection.

By providing data-driven analytics and operational intelligence, this will significantly enhance the customer experience through deeper, more personalized customer insights, the bank said in a statement.

It added that transaction security will also be enhanced through real-time predictive analytics that inform fraud models.

Abdulla Qassem, group chief operating officer, Emirates NBD, said: “Today’s information-driven economy means data is one of our most critical assets. Aligned with our digital strategy, we are committed to harnessing the power of data to drive deep customer insight, accelerate our time-to-market for emerging digital innovation that is reliant on such data, and to leverage advanced analytics to enhance business performance.

"We have selected Hortonworks as our strategic partner given their commitment to innovation particularly through their industry-leading Hadoop platform. We now look forward to working together to ensure our increasingly robust business intelligence insights directly enhance our competitiveness, customer-centricity and digitization.”

Kamal Brar, vice president of Asia Pacific and Middle East, Hortonworks added: “Data is becoming the new currency and organizations adopting a modern data architecture are uncovering new opportunities and efficiencies by breaking down siloes and managing all data in a flexible and open platform. We are proud to partner with an innovator like Emirates NBD and look forward to helping them deliver even more value to their customers.”

The partnership is key to Emirates NBD’s four-year digital transformation that is now in its second phase. The transformation initiative was announced in 2016 and includes an end-to-end upgrade to Emirates NBD’s capabilities across data, as well as IT architecture, infrastructure and security, and in terms of its IT-business model.

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