Dubai's Emirates NBD sees brand value top $4bn

Dubai's biggest bank secures spot among the top 100 global banking brands, according to new report
Dubai's Emirates NBD sees brand value top $4bn
Emirates NBD delivered a record set of results in 2018 with net profit up 20 percent year-on-year to AED10 billion.
By Sam Bridge
Sat 02 Mar 2019 11:07 AM

Emirates NBD has been named as the UAE’s most valuable banking brand with a $4.04 billion valuation in The Banker’s annual brand valuation league table.

The Dubai-based bank also secured a spot among the top 100 global banking brands and was ranked second in the Middle East and Africa region.

Emirates NBD was ranked 76th worldwide in the Brand Finance Banking 500, a ranking of the world’s 500 biggest banks, conducted by leading brand valuation consultancy Brand Finance.

“We are delighted and honoured to maintain our position as the UAE’s most valuable banking brand by a renowned institution such as The Banker,” said Shayne Nelson, Group CEO, Emirates NBD.

“Our brand value reflects our robust financial performance as well as our collective efforts and ongoing initiatives in customer service, product development, corporate social responsibility, marketing and others.

"As we prepare for Expo 2020 Dubai next year, Emirates NBD will remain at the forefront with its initiatives to simplify banking, aiming to deliver a modern technology-driven banking experience with the human touch.”

Emirates NBD delivered a record set of results in 2018 with net profit up 20 percent year-on-year to AED10 billion, underpinned by higher income and a lower cost of risk.

The bank achieved another milestone as total assets surpassed AED500 billion for the first time.

Nelson said the bank’s balance sheet remains healthy with a further strengthening in capital coupled with strong liquidity and stable credit quality.

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