DIFC Authority adds key hires amid expansion, fintech plans

Appointments and promotions of UAE nationals to spearhead key initiatives that support the DIFC's vision for financial technology in the region
DIFC Authority adds key hires amid expansion, fintech plans
By Sam Bridge
Mon 08 Jul 2019 03:03 PM

Dubai International Financial Centre (DIFC) Authority, the entity responsible for the operations and management of the emirate's $424 billion financial hub, has strengthened its leadership team.

The authority said it has made a number of appointments and promotions of UAE nationals to spearhead key initiatives that support the DIFC’s vision to further enable financial technology in the region.

The move also supports the DIFC’s broader expansion plans approved by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in January.

Peyman Al Awadhi has been appointed as head of marketing and corporate communications while senior individuals have been promoted, including Mohammad Alblooshi to sector head of fintech, Alya Al Zarouni to executive vice president of operations, and Raja Al Mazrouei to the position of executive vice president of DIFC FinTech Hive.

Arif Amiri, CEO at DIFC Authority, said: “During the last 15 years, DIFC has firmly reinforced its position as one of the world’s top financial centres.  Our focus is to become the most advanced financial centre in the world and the only way to do this is to ensure we stay ahead of the curve.

"Our future is deeply rooted in digital transformation and innovation and it’s crucial for us to make sure we have the right people in the right positions to help realise this vision.”

Al Awadhi has previously worked with leading multinational and governmental organisations such as Mars Inc, PepsiCo, the Dubai Road and Transport Authority and Dubai Sports Council.

Alblooshi boasts over a decade of experience working with leading financial institutions, such as Barclays, Standard Chartered and Lloyd’s TSB while Al Mazrouei has risen up the ranks within the organisation since she began her career at DIFC Authority as Head of IT in 2010.

During the last five years, the total workforce growth in DIFC Authority reached 23 percent, with Emiratis comprising approximately 40 percent.

The appointments and promotions come as the DIFC focuses on the goal of becoming a leading next generation financial centre.

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