By Vineetha Menon
Deal signals first move by UK-based Velti into the Middle East market
Batelco has signed a deal with UK-based Velti to use its Mobile Marketing Platform (MMP) for future mobile advertising campaigns.
The deal marks the first Middle East win for Velti, which has delivered hundreds of campaigns for clients worldwide over the last eight years.
“It’s great to see Velti establish its first move into the Middle East with a leading player such as Batelco,” commented Alex Moukas, CEO at Velti.
MMP has more than 70 different mobile activity templates that can be combined to create over 1,000 integrated mobile campaigns. It is capable of managing the entire campaign lifecycle through a single user dashboard-style interface.
“Velti’s MMP platform is a great innovation that will allow us to manage, execute and measure advertising campaigns for leading brands in the Middle East. Accountability of media is a key element and the MMP will ensure our mobile inventories are working as effectively as possible,” said Hamza Ali, GM for Product Development & Strategy at Batelco.