BBC Worldwide has appointed a new executive vice-president to run operations in the Middle East, it said on Sunday.
Ian McDonough will be responsible for running all of BBC Worldwide's businesses in the region.
He is responsible for business development and delivering revenue and profit growth across all businesses in the region, which also includes central Europe and Africa.
The appointment, which officially starts on April 2, follows the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world.
The reorganisation will see the business reconfigured from divisional to geographic lines of management. As a result, BBC Worldwide's existing structure, primarily based around five global divisions, will cease to exist.
A statement said: "We've got big plans to build the fan base for BBC brands all around the world. Ian's appointment is a sign of our ambition. With Ian leading the charge, I'm sure we'll enjoy much success in taking the 'Worldwide' in our company name to new heights."
McDonough added: "I am incredibly honoured to be asked to lead one of these regions especially one with the scale, diversity and potential that Central Europe, Middle East and Africa has."
Currently based in London, he oversees all BBC Worldwide channels in the EMEA region and the development and launch of the new branded services across the region.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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