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Sun 18 Sep 2016 03:54 PM

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Beirut's 'Banksy' creates Arabic scripted luxury watch for Tag Heuer

Artist Yazan Halwani is best known for painting murals using a combination of Arabic calligraphy and portraits

Beirut's 'Banksy' creates Arabic scripted luxury watch for Tag Heuer

Artist Yazan Halwani, known as Beirut’s "Banksy", is behind the Arabic design for Tag Heuer’s latest smart watch.

The 23-year-old is best known for painting murals using a combination of Arabic calligraphy and portraits.

“My brief was to create an artwork from the Arab world, and I wanted to find a commonality between Arabic calligraphy and watchmaking,” Halwani said.

The lSwiss watchmaker had him design its first-ever integration of Arabic calligraphy into the digital face.

The words “time does not wait” (Al waqet la yantazer) appear with stylized calligraphy on the watch.

Halwani said: “The digital face represented a modern shift away from a traditional watch face. And Arabic calligraphy – created centuries ago in a specific script, size and repetitive, traditional art form – is something I’ve explored in different dimensions, too

“My design is supposed to invite people in the Arab world, and everywhere, to consider that they can still be progressive while always conserving their identity.”

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Fentoni 3 years ago

Hey. if you decide as an artist to sell out to Tag Heuer then fine, but I'm sure Banksy with his anti-capitalist stance wouldn't be happy being compared to an artist who slaps his name on a mass produced watch at the drop of a hat.

Telcoguy 3 years ago

As Lisa Simpson said "Mom, when you are the something of something, you actually are the nothing of nothing"

Fentoni 3 years ago

Ha ha, gotta love those Lisa-isms. To be fair to the artist it's most likely the copy editor or staff writer who coined the alliteration Beiruit's Banksy because it's catchy and neatly pigeon-holes the artist. Don't let the truth get in the way of a good story and all that.