By Staff writer
Luxury car brand says new showroom is first to include roof garden, special water feature
Bentley Motors has announced the opening of its largest showroom in the world, a 75,000 sq ft retail development on Sheikh Zayed Road in Dubai.
Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the UAE.
The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.
Stephen Reynolds, regional director, Middle East and Asia Pacific at Bentley Motors, said: “Bentley Emirates gives our customers in the UAE a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience.
"With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”
Consisting of six floors, the new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail, he added.
A first for Bentley, the sixth floor offers a roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.
The Bentley Emirates showroom also features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.
With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.