By Tamara Pupic
Rocket Internet-backed start-up is popular in Europe and has launched its first venture in the UAE
A Rocket Internet-backed start-up enabling niche restaurants to offer takeaway delivery has expanded to the United Arab Emirates.
Foodora, a Berlin-based start-up founded in October 2014, will only be offered to high-quality UAE-based restaurants. So far, 30 outlets have already partnered with the firm, attracted by the opportunity to obtain a larger customer base and and increase revenues, without having to employ their own couriers.
Speaking about their offering, Alexander Kappes, vice president of foodora Middle East, said: “The decision to launch in Dubai was an obvious one. The combination of the city’s iconic restaurants and the population’s high expectation towards convenience and quality make it the perfect city for foodora’s first venture in the Middle East.
“Our full service solution allows restaurants to focus on one thing: cooking. We take the meal and bring it to the customer.”
On www.foodora.ae customers type in their building name and select from a range of restaurants, and pay for their meals online with a credit card or with cash on delivery.
All deliveries are done by motorcycle while a special algorithm is applied to identify the optimal route and driver for each order.
To ensure the food maintains its high quality and arrives within an average of less than 35 minutes, orders are limited to a set delivery area.
Since its launch, foodora has become a leading player in Germany, France, Spain, Italy, Finland, Sweden, the Netherlands, Norway, Austria, Dubai and Hong Kong, with acquisitions made in Canada (Hurrier), Australia (Suppertime) and Austria (Heimschmecker).
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