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Mon 3 May 2004 04:00 AM

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BinTec poised for Middle East move

German network access provider BinTec is close to signing up ISPs and data communication providers as value added partners across the Middle East according to its regional representative InterFRONTIERS.

German network access provider BinTec is close to signing up ISPs and data communication providers as value added partners across the Middle East according to its regional representative InterFRONTIERS.

“It is important for BinTec to have partners in each country who will be able to deploy the advanced solutions that BinTec can provide,” says Lenia Iacovides, managing director at InterFRONTIERS. “Partnerships are being put in place or are under evaluation as we speak. Announcements are expected in the coming months when all the details of the partnerships are finalized.”

BinTec has been looking to expand into the region for some time, attracted by high growth rates in the IT industry. It announced plans to link up with InterFRONTIERS last year to explore the Middle East and Mediterranean markets. “The potential is here, especially in the GCC. Market share is up for the taking for those who move fast and establish a solid presence across the region,” adds Iacovides.

With its portfolio of networking products and services, including IP access and security solutions, BinTec is ranged against the likes of Novell and Cisco. But the German vendor believes that its wares will prove more appealing to customers. “We feel particularly confident that we stand out from the competition, in more ways than one. There are no hidden costs, such as with software upgrades. Our technology has more functionality than that provided by the competition, enabling simple installation and usage,” surmises Iacovides.

BinTec aims to grab 10% of the local market within the next five years. To achieve this BinTec must make the right partner choices. It needs a channel which knows the industry, has local experience, and partners who can convince customers of the added benefits the BinTec range offers over the competition.

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