By Staff writer
News organisation signs agreement to provide content for display next to the Dubai International Financial Centre Gate Building
Bloomberg has signed an agreement with Elevision Media to provide dynamic financial data and market-moving headline news to be streamed over its outdoor LED digital display next to the Dubai International Financial Centre (DIFC) Gate Building.
Known as the DIFC ticker, the digital display is the longest of its kind in the Middle East. Under the agreement, it will broadcast a wide range of Bloomberg content complementing the Nasdaq Dubai market data already on display, including indices and currencies data.
Elevision Media, the digital media network which owns more than 340 screens in 80 locations across the UAE, said in a statement that it will continue to manage the media sales for the DIFC ticker, which has featured brands such as BMW, Julius Baer and London Business School.
Speaking on the collaboration, Niall Sallam, founder and CEO at Elevision said: "The DIFC ticker is designed to deliver valuable content to Dubai's financial hub and there is no better or more relevant content producer than Bloomberg.
"With its up-to-the-minute news and market data featuring on the ticker, we can create an effective and dynamic advertising opportunity for brands. Likewise, Bloomberg will enhance its ability to communicate with its target audience using a unique platform in an iconic location."
The financial data and news headlines supplied by Bloomberg will be supplemented by DIFC branded content, and a revolving stream that will allow brands to leverage the digital media platform with targeted messages suited to a professional demographic.
The LED screen was installed in May and is the longest digital out of home space in the Middle East standing a total of 96 metres long and 1.3 metres high.