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Mon 6 Oct 2008 07:47 AM

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Bollywood star launches RAK property project

Shah Rukh Khan Boulevard scheduled for completion in 2012, movie icon says.

Bollywood star launches RAK property project
BOULEVARD DESIGN: An artists impression of the project in Ras Al Khaimah. (Supplied)

Bollywood movie icon Shah Rukh Khan has joined forces with UAE-based real estate company TSA Group to launch an AED 8 billion signature beachfront residential development in Ras Al Khaimah.

Named after the superstar and with design inspirations provided by the globally acclaimed actor, Shah Rukh Khan Boulevard will be located on Dana Island, a project developed by master developer Rakeen.

Shah Rukh Khan Boulevard, which is scheduled for completion in 2012, marks the first time that the Indian actor, regarded as the face of modern Indian cinema, has become associated with a property development.

He will work closely with the Los Angeles based architect Tony Ashai in the design concept of a world-class beachfront community comprising 10 premium residential towers and featuring a diverse range of lifestyle amenities.

The hero of movie hits like Dilwale Dulhaniya Le Jayenge- the longest running Indian film - and Kuch Kuch Hota Hai, Shah Rukh Khan said: "Indian cinema has enjoyed strong emotional ties with the UAE and Arab cine-goers for decades.

"The Arab world is Hindi film industry's strongest foreign market. Shah Rukh Khan Boulevard is my tribute to the love and affection shown by the people of the UAE to Indian cinema.

"I believe that residential properties must be a true reflection of the aspiration of the Arab world, and my vision for the project is to make life a celebration. I have lent my name to the project and I intend to share and transfer my passion for design and living spaces into this world class community that residents will be proud of."

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